We have moved from a supply-driven economy to a demand-driven economy. The new world economy is not only defined by the sovereignty of a financial logic, it is inseparable from the weight that consumers represent. Consumption now works as a continuous and unceasing flow. Billboards installed in the landscape already belong to the past, to an analog era. Their materiality is replaced by electronic advertising devices that are now installed in the virtual fields of the Internet. <\/p>\n\n\n\n
The work of the Spanish photographer Eduardo Nave has been to document these skeletons from a glorious past and make an inventory. These panels have become fallen totems that disintegrate, year after year, contaminating the environment and the visual landscape. It reveals an archeology of a consumer society from another century.<\/p>\n\n\n\n
\u00ab Espacio disponible is the anti-Times Square: to the saturation of the urban space by the shining neon and LED signs follows the no man\u2019s land of arid, depopulated, almost desert, only surmounted by fleshy structures in search of an unlikely buyer. The desolation after the brilliant, the emptiness after the excess, the boredom after the euphoria of advertising animation. This is the time of the disaffection of a great communication vector born at the beginning of industrial modernity. \u00bb Gilles Lipovetsky<\/p>\n","protected":false},"author":13,"featured_media":22229,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"nature":[1281],"statutdeslivres":[],"class_list":["post-22307","livre","type-livre","status-publish","format-standard","has-post-thumbnail","hentry","nature-photographie-en"],"acf":[],"yoast_head":"\n